Westmore Academy of Cosmetic Arts

Project: Advertisement

Project Type: Print

Requirements: The client required a full page advertisement for Cosmetology Educators of America's Update magazine. The message needed to convey the importance of the profession of makeup artistry, and how continuing education played a key role in adding to beauty education.

Audience: Beauty school educators.

Concept: We used an image of a striking woman with a flawless complexion coming out of liquid golden makeup, then added the title "A Golden Opportunity for Your Graduates." The image of a professional makeup artist tied in the message.